Welcome to BA Graphic Design

First day on a new course, the top up year to my Fda in Visual Communication. Today we were given an introduction to the course and were introduced to the coordinate grid which helps explain different types of projects (self-authored vs. user centered, open to interpretation vs. having a specific meaning or message which it tries to communicate). In groups we were told to add to the grid…put up projects/work, companies, designers, your own work (maybe colour code it depending on location?). I chose the anthology “60 unite for children” by UNICEF.

Trying to figure out the placement of this project was actually quite difficult. To start off with UNICEF set the brief, not the illustrators/designers themselves. UNICEF chose the concept ‘the fate of children’ and the illustrators/designers worked to interpret it. So far the brief seems a bit like the RSA briefs which were described today, a subject is identified but you must find the issues within it. Based on this, you could say that since the ‘meaning’ of the project as a whole, and of the individual pieces, are quite open to interpretation on the viewer’s part, the anthology should definitely be leaning in the ‘open’ direction of the grid.

The self vs. other second half of the location on the grid is a bit tricky. The project isn’t self initiated, the artists are given the brief with the aim that it should make the audience aware of the fate of children. Also, the end product is meant to generate donations to UNICEF and exposure for their cause. UNICEF has aims they wish to achieve through the anthology so in that respect it fits in the ‘other’ area. BUT, on the other hand, the illustrators and designers who create the works for the anthology play a big part. They are the ones who choose the text to accompany their piece, they decide what issue within UNICEF’s open brief they wish to pursue, they create their own interpretation of the issue. So, in this respect it is also leaning in the ‘self’ direction a bit. But then again, the desginers and illustrators are doing the brief for UNICEF, not for themselves, so if you look at it that way it would be more towards ‘other’.

Trying to figure out the placement of this project was actually quite difficult. To start off with UNICEF set the brief, not the illustrators/designers themselves. UNICEF chose the concept ‘the fate of children’ and the illustrators/designers worked to interpret it. So far the brief seems a bit like the RSA briefs which were described today, a subject is identified but you must find the issues within it. Based on this, you could say that since the ‘meaning’ of the project as a whole, and of the individual pieces, are quite open to interpretation on the viewer’s part, the anthology should definitely be leaning in the ‘open’ direction of the grid.

The self vs. other second half of the location on the grid is a bit tricky. The project isn’t self initiated, the artists are given the brief with the aim that it should make the audience aware of the fate of children. Also, the end product is meant to generate donations to UNICEF and exposure for their cause. UNICEF has aims they wish to achieve through the anthology so in that respect it fits in the ‘other’ area. BUT, on the other hand, the illustrators and designers who create the works for the anthology play a big part. They are the ones who choose the text to accompany their piece, they decide what issue within UNICEF’s open brief they wish to pursue, they create their own interpretation of the issue. So, in this respect it is also leaning in the ‘self’ direction a bit. But then again, the desginers and illustrators are doing the brief for UNICEF, not for themselves, so if you look at it that way it would be more towards ‘other’.

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