Self-Promotion

Self-promotion has been an ongoing process and has been reinforced and developed throughout these two years. The beginning of the course, almost two years ago, seems like an age away…back then when I had no idea how to write a CV, how to use InDesign, how to make a website and so on. Self-promotion is essential no matter what I do, whether it’s design work, fine art, or illustration.

Here is a list of aims…

  • an online portfolio
    • VisComm. Portfolio
    • Art Limited
    • Deviant Art
    • (something to consider) creating my own fine art page to complement the VisComm. page
    • OR creating a brand new site which has all my work on it…fine art, graphic design & illustration
  • a PDF portfolio
    • VisComm.
    • fine art
  • a physical portfolio
    • VisComm.
    • fine art
  • CV
    • show evolution of my CV since the beginning
    • my fine art CV
    • update and design a VisComm CV
  • business card
    • (for the future) consider making a graphic design & illustration ONLY business card?

How things stand at the moment…

  • an online portfolio
    • VisComm. Portfolio
    • Art Limited
    • Deviant Art
    • (something to consider) creating my own fine art page to complement the VisComm. page
    • OR creating a brand new site which has all my work on it…fine art, graphic design & illustration
  • a PDF portfolio
    • VisComm.
    • fine art
  • a physical portfolio (not right now…)
    • VisComm.
    • fine art
  • CV
    • show evolution of my CV since the beginning (my old CV versions were included with last year’s PPRD)
    • my fine art CV
    • VisComm CV
  • business card
    • (for the future) consider making a graphic design & illustration ONLY business card?

1st February 2009

One of my housemates just came back from London where he was on a work placements. He went to a workshop run by Blue Skies Creative (b.creative). He was telling me about what a great experience it was and how he learned so much from the creative directors who talked to them on the day…he really recommended that I go to the workshops next year (something I should definitely slot into my calendar). He let me have a look at the folder he got from the workshops which had a lovely little pamphlet on “Portfolio Perfection”.

So since I was quite impressed with this discovery of his, I visited their website…

bcreative

http://www.blueskiescareers.co.uk/about-us/bcreative.php

They even had an online version of the little Portfolio Perfection Pamphlet!

bcreative-portfolio-perfectionhttp://www.blueskiescareers.co.uk/about-us/portfolio-advice.pdf

my notes from the Portfolio Perfection booklet:

  • use scampe books to show how your mind works
  • top five of your very best pieces presented and highly finished
  • electronic and hard copy portfolios are equally as important
  • make duplicates! (so you can leave a copy of your portfolio, such as a pdf, when you go for interview)
  • want to see thoughts and ideas behind the finished work
  • start and end with your strongest idesa
  • keep it short and confident (the less you cram in the more you will be remembered)
  • write an intro for each piece…outline the brief, your solution and results
  • present a cross-section of work…good balance
  • starrt with your strongest and end with your second strongest
  • know your stuff (brief, background, target audience, unique selling point, differentiation etc.) then practice talking about it

bcreative-showcase-1http://www.blueskiescareers.co.uk/about-blue-skies-marketing-recruitment/bcreative-showcase-2009.php

bcreative-showcase-23

http://www.blueskiescareers.co.uk/about-blue-skies-marketing-recruitment/bcreative-showcase-2009.php?showcase=56

Some other useful links on their site…

Creating an exceptional CV

[link]

There are many dos and don’ts when it comes to writing an excellent CV. We’ve listed a few pointers, which should give you a head start.

• Adapt your CV to mirror the key aspects of the job description
• Include a short profile outlining your key strengths and experience
• Try to keep your CV to two pages
• Use bullet point where possible – paragraphs are harder to read
• List the most recent position you’ve held first. Always show your job title
• Bullet point responsibilities and key achievements
• Use months and years to show how long you held a position
• If a recent graduate put the education section first
• Double check spelling and grammar – attention to detail is crucial
• Cover letter/email:  State current salary and what you’re looking for; use personal email address not a work address NB check your email address is professional,  not rude e.g. goodtimegirl@hotmail may not make the best impression on a future employer

bcreative-1

Something worth doing in the future?

And…another useful article…

How to become a savvy job seeker

[link]

Know what you want
All too often candidates don’t really know what they want. To help clarify this create yourself a career objective:

– What do you want to do?
– Think about the role you are in, plus previous roles, what did you enjoy?
– What are your strengths?

Once you have identified these, you will be able to see what skills can be successfully transferred to other areas. Then you should have a clearer understanding of the direction you should be taking saving valuable time and getting yourself one step ahead of the competition.

What skills do I need to get there?

If you don’t have the necessary skills for a role, think about how best you can work towards getting them. Where you can try to get a good breadth of experience across disciplines, find out what areas you like and then develop strengths in that discipline; don’t be afraid to learn from your mistakes and peers, be a sponge, absorb all information. Remember it is the art of observing and learning that will stand you in good stead for your next step up.

Get yourself known
Any chances to network, take them, and that doesn’t necessarily mean you have to go to an actual event. Sites such as Linkedin, Marketing network and even blog sites such as Blogit will help you to talk to your fellow peers. Make yourself known to industry leaders as you need to sell yourself, show you can use your initiative and enhance your own creditability. Use the tools you know the best; word of mouth and personal recommendation are two of the most effective and credible forms of advertising.

Do your research
Just because you’re in a job now doesn’t mean you should stop reading and enhancing your industry knowledge. You need to be aware of what’s going on around you, strengthening your knowledge through a greater depth of interest which will ultimately add to your kudos when talking current industry affairs. Reference and support what you are talking about – it will show you have an inherent interest and appreciation of the industry.

Tailor yourself, you are a brand
Your CV is the single most important tool to getting you noticed and securing that all important interview. Ensure you strengthen and tailor your CV for each application, there will be key things you have done in your current or previous roles that will be more applicable to the each individual role you are applying for. Highlight these key credentials accordingly and use them to sell yourself in.

So you have got yourself an interview, now it’s time for preparation
It can sometimes seem like the simplest thing, but it can’t be emphasised enough how important being prepared is. It could be the difference between getting the job or not.

– Can you get to the location?
– Do you like the look of the company?
– What exactly do the company do and who do they do it for? Check out the company website, search for industry related articles, scour the press for cuttings, ask people around what they know about the company.
– Check the job description – ensure you have picked out key areas of the job description where you have strengths and can support this.
– Prepare questions and write them down – you can be sure you will have forgotten them when you are asked if not.
– Practice with a friend or partner to build your confidence, even the most experienced candidates lose their train of thought.

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